ABCs of the Internet -- The Basics
A half day or full day session devoted to an understanding of the basic elements of the
Internet and the World Wide Web. The course addresses consumers' and business' most commonly asked questions,
it describes how the functionality of the Internet evolved over
time and the usefulness of different tools (including hypertext and the Web, gopher, file transfer protocol, electronic mail and
Internet chat). The strengths and weaknesses of each tool are reviewed.
The session begins with a demonstration of the Netscape browser, the resource used by
over three-fourths of Internet users and access providers.
The next focus is how to use electronic mail effectively, followed by the
concepts of automated mail lists and newsgroups. The session discusses how
professionals can use these tools to develop a broad base of experience communicating
with the global community.
This class is recommended for individuals who have some experience using computers
(either IBM/Windows or Apple) and who want an introduction and overview of basic
Internet concepts.
Technology Place presents the course material using the customer's on-site server with
student client terminals or by modem access to the Internet with high-resolution
overhead projection from a laptop.
Date: April 1995
Client: California State University, Northridge
Contact: Shelley Bartenstein, Ph.D. - Director, Business & Industry Extension
Building Your e-Business Strategy
A one day course to help business people build upon their basic understanding of the Internet
as developed in ABC's of the Internet -- The Basics. It is oriented to those who are trying
to move toward a business online, but who need help in planning and implementation.
The session discusses ten primary online business models,
including examples of Web pages for each. Suggested "bookmarks"
cover Web page references in over 30 areas of interest (including
careers/employment, search tools, health, government resources, Internet statistics,
and resources for small businesses.)
Next is a survey of the elements of a strategic business plan for "going online". Topics include:
- goals and objectives
- product/service definition
- client and competitor analyses
- support and management team requirements
- costs and revenue projections and
- the technology components of Web page design and maintenance.
The course is recommended for individuals who have some experience with the Internet,
either through a commercial service provider (e.g., America Online, CompuServe, etc.)
or an Internet service provider. The course is oriented to those who are debating
whether their business should migrate online.
Participants are encouraged to bring to class any business planning or marketing
materials which they may have developed relating to their current or proposed Web site
product/service idea.
Technology Place presents the course material using the customer's on-site server with
student client terminals or by modem access to the Internet with high-resolution
overhead projection from a laptop.
Date: January 1996
Client: Pacific Coast Regional Small Business Center - Entrepreneurial Institute
Contact: Angela Winston - Director, Communications & Program Development
Creative Web Page Layout & Design
A ten week course providing a comprehensive understanding of Web page
design elements including the following topics:
- HTML format tags,
- hyper-text links,
- tables, frames and other formatting tools
- beginning and advanced graphics,
- forms and CGI scripts,
- sound and video files
- comparisons of Java and ActiveX.
The course explains how to upload files to a remote server.
The ins and outs of marketing one's home page, both online and
office, also are covered.
The session focuses on the key considerations in designing an effective Web page, as well as how to
manage the design and implementation process. Students are expected to use the
material in each class as they progress toward building their own personal home page,
to be presented for class review at the final session.
This course is recommended for individuals who have more extensive personal
experience using the Internet and a solid concept of what they wish to accomplish by
designing and implementing a Web page. The course is oriented to those who are
interested in migrating their business or personal Web page to the online environment.
Participants are encouraged to use the class as a creative design forum, benefiting from
research and customer feedback within the class and from suggestions from the
instructor.
Technology Place presents the course material using the customer's on-site server with
student client terminals or by modem access to the Internet with high-resolution
overhead projection from a laptop.
Date: September 1996
Client: California State University, Northridge
Contact: Shelley Bartenstein, Ph.D. - Director, Business & Industry Extension
Data Mining on the Internet
The class provides a comprehensive, but structured survey of search tools,
directories, contemporary and historic news services and resources of interest
to business professionals, researchers, and information brokers.
Reference material includes Web directories, meta-search engines, customized news bureaus
as well as other public and private data sources.
The material is recommended for individuals who need to use the Internet for original and secondary
research for business or personal objectives. The course is oriented to those who are
interested in becoming self-sufficient in data retrieval and information organization.
The course schedule and outline are established based on a review of the participants'
specific research needs and interests.
Technology Place presents the course material using the customer's on-site server with
student client terminals or by modem access to the Internet with high-resolution
overhead projection from a laptop.
Date: September 1997
Client: Prudential-Jon Douglas Company
Contact: Lou Piatt, President
Emerging Technologies
This is an on-demand class providing highlights of contemporary emerging technologies, the business objectives they are intended to serve, and the business challenges for implementation. This series of courses is intended for senior business professionals
seeking to stay abreast of the changing innovations in the information technology industry.
Government Resources on the Internet
The class provides a focused survey of those data resources produced by
federal, state, and local government entities. It guides business people and professionals
in their search for reliable and timely public data sources.
Current and historic data series are covered. Participants are provided with
tools and techniques to ensure that their recurrent research inquiries are efficient and effective.
The material is recommended for individuals who need to use the Internet for original and secondary
research of public data repositories. The course is oriented to those who are
interested in becoming self-sufficient in data retrieval and information organization.
The course schedule and outline are established based on a review of the participants'
specific research needs and interests.
Technology Place presents the course material using the customer's on-site server with
student client terminals or by modem access to the Internet with high-resolution
overhead projection from a laptop.
Date: July 1997
Client: California Association of Realtors
Contact: Leslie Appleton-Young, Chief Economist
