Americans With Disabilities Act (ADA)
-- Market Identification and Research
Technology Place was asked by the Marketing Department of the Orange
County Transportation Authority to determine the size and demographic
characteristics of the market for paratransit services under the terms of
prospective tightening of eligibility requirements as established by the
Americans with Disabilities Act (ADA).
The project involved surveys and focus
group feedback from primary service delivery providers in Orange County.
Technology Place subcontracted with California Survey Research Services Inc.
for the telephone surveys, and with Louise Kroot Associates for the targeted
focus group sessions.
One facet of the project was to identify the relevant market segments of the
larger ADA-eligible community. OCTA wanted to define the market categories
so that it could target information and services to receptive consumer groups.
Technology Place developed a database of over 400 service providers. Working
with the Marketing Department, the marketplace was disaggregated into 18
sub-categories of target groups.
A second consideration was how OCTA could most effectively distribute
training and marketing materials into the ADA marketplace: what primary
service delivery "partnership" opportunities could assist this process.
In addition to providing answers to these specific concerns, the focus group
feedback and surveys provided OCTA with a clearer perspective on the desire
of the ADA community to be considered as "mainstream" rather than a
"disadvantaged" constituency. This subtle, but significant difference in
approach resulted in the identification of other improvements OCTA could make
in its internal training, education and procedures which would strengthen its
relationship with this large and growing customer base.
Location: Garden Grove, CA
Client: Orange County Transportation Authority, Marketing Department
Contact: Karyl Chase
Sub-contractor: California Survey Research Services Inc.
Contact: Ken Gross
Sub-contractor: Louise Kroot Associates
Contact: Louise Kroot
The Technology Marketplace
With over 800 vendors and more than 1,000 products, The Technology
Marketplace is a centralized database affording clients immediate access to the
major resources available in the workstation marketplace.
Location: Los Angeles, CA
Resources for Microcomputer Market Research
Sources of unit sales, end user value, and demographic trend data for the
microcomputer industry; reliability of data; comparative cost of competing
Location: Boulder, CO
Microcomputer Retail Sales Outlets
Inventory of computer retail outlets in the Los Angeles and Orange County
market area; comparative sales experiences; survey of relative components of
Location: Los Angeles, CA